By Chris Morrison
Updated on: / MoneyWatch
Alas, the online dating sites industry isn’t all flowers and moonlit walks. For businesses that offer online dating services, it is a world that is competitive each major company needs to one-up the other within their claims — just how many users get communications, just how many of those communications result in times, and just how numerous marriages emerge from those unions. a page simply delivered by Match to competitor Plentyoffish reveals simply just just how really these businesses use the figures.
The page is not very very very long — soon, this is certainly, regardless of a list that is bullet-pointed of stats from Plentyoffish’s advertising materials, which Match challenges its competitor to substantiate. Record includes claims that Plentyoffish creates over 500,000 relationships that are new 18 million times every year, and 20,000 brand new signups daily. “According to my understanding of the industry,” writes Match basic counsel Marshall Dye, “these claims can not be supported consequently they are deceptive and/or false.”
These kinds of letters are most likely fairly typical; what is unusual is seeing them provided. But Plentyoffish creator Markus Frind not merely posted the page, he additionally replied it with a post starting his or iraniansinglesconnection her own suspicions of exaggeration by Match. (The ellipses are my personal):
This page is beyond ironic considering match’s reputation for bogus claims, like this 1 from the other day.