Alas, the internet dating industry isn’t all flowers and moonlit walks. For businesses that sell online dating services, it’s a world that is competitive each major business has got to one-up the other within their claims — just how many users get communications, just how many of those communications cause times, and just how numerous marriages emerge from those unions. A page simply sent by Match.com to just competitor Plentyoffish reveals exactly exactly exactly how really these businesses make the figures.
The page is not long — soon, this is certainly, in addition to a bullet-pointed selection of 18 stats from Plentyoffish’s marketing materials, which Match.com challenges its competitor to substantiate. The list includes claims that Plentyoffish produces over 500,000 relationships that are new 18 million times every year, and 20,000 brand new signups daily. “considering my familiarity with the industry, ” writes Match basic counsel Marshall Dye, “these claims can not be supported consequently they are misleading and/or false. “
These kinds of letters are most likely fairly typical; what is unusual is seeing them provided. But Plentyoffish creator Markus Frind not merely posted the page, he additionally replied it with a article entering his very own suspicions of exaggeration by Match. (The ellipses are personal):
This page is beyond ironic considering match’s reputation for bogus claims, like this 1 from the other day. Match claims that 42% of times from online dating sites are as consequence of match.com and 30% of marriages certainly are a results of match.com What they neglect to aim down is the fact that match has been in existence for 15 years & most for the web internet sites placed in the study barely existed 5 years back.
When we really have a look at exactly what match.com claims it gets to the ridiculous.